When your mission is to revolutionize outdoor living to create a more sustainable future, your goals must reflect that to show intent and ambition. So in 2021, The AZEK Company (AZEK) took the next big step in its sustainability journey: It pledged that it would recycle 1 billion pounds of materials annually by the end of 2026. Announced on the heels of launching its first state-of-the-art polyethylene recycling plant along with its acquisition of leading polyvinyl chloride (PVC) recycler, Return Polymers, CEO Jesse Singh believes the pledge - and the FULL-CIRCLETM PVC Recycling program - is emblematic of how the company looks at sustainability, as a full circle. “Our financial and sustainability goals are inextricably linked: Our business drives our approach to sustainability and our sustainability initiatives drive our business,” he says.
AZEK calls the strategy FULL-CIRCLE.
First, AZEK set up collection bins and established collection points along its value chain, including contractors, builders, dealers and distributors. Convenient, collapsible and storable 15-square-foot bins were delivered to AZEK’s participating distributors strategically located in popular PVC markets throughout the U.S., who then provided them to their key lumber yard customers for scrap collection. Lumber yards can either house the bins at their yard for contractors to collectively recycle their PVC scrap material or the bins can be provided to a contractor to fill them up on their jobsite. Once full, the lumber yard partner will pick up the bin from the jobsite and bring it back to their yard for pickup by the distributor. Once the distributor has aggregated enough bins for efficiency, AZEK will pick up and deliver the full bins to its PVC recycling facility in Ashland, OH.
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